LifeLock, the identity theft service with the intriguing ads -- they display the company owner's Social Security Number -- has been sued again, this time in West Virginia. The FraudWar site (officially "Fraud, Phishing and Financial Misdeeds") has a thorough examination of LifeLock's juicy lawsuit history; you might also look at the comprehensive consumer protection piece Dan Tynan did for PC World: Identity-Theft Protection: What Services Can You Trust?
