It takes about 10 seconds for business cards to get scanned and the data optically recognized, then displayed in the NeatReceipts scanner's software. (Just tuned in? Read Buried in Business Cards -- And Rescued by NeatReceipts.
After each card is individually scanned, it's shown as an image in one panel, with the contact info in another two areas. I found it amazing how NeatReceipts could extract information on the card and get it into the correct field.
NeatReceipts pulls out the usual stuff -- name, address, e-mail, and Web site. If the business card labels the phone numbers, NeatReceipts sticks them in the right fields: phone, mobile, and fax. Anything without a field, say, "Universal Remotes," goes into the Other category. I haven't played with it, but you can add custom fields.

Business card image and contact info.
I can scan in black-and-white or color, and if the card has a back side (behave!), I can scan that, too. The data on the back of the card doesn't get assigned into info fields -- the whole back is just read in as an image. I'm also able to attach anything else I scan to the contact info record, maybe a document or a photo. That's handy.
NeatReceipts recommends I scan the card in horizontally. Yet even if I stuck it in vertically, the software rotated the scanned image on screen so it was readable.
One small problem: Even though I paid attention, when I scanned a card with material on both sides, I often scanned the back first. Unfortunately the scanned image can't be reassigned as front and re-processed.
Are You Really Accurate?
There were a few times NeatReceipts failed to do a perfect OCR. It was mostly because the business card paper was very shiny or the lettering was angled. There were other NeatReceipts goofs, but I don't think they're serious. For instance, "SSPR" was changed to "Sspr;" some names dragged along an underscore ("Sunar_"); and "TigerDirect" became "LigerDirect." It was no biggie, and fixing the typos was a heck of lot less work than manually entering all the data.
I scanned about 60 cards in less than 30 minutes, and that included time scanning the wrong side, false starts (when I didn't push the card into the scanner far enough), and correcting any mistakes. I imagine as I use NeatReceipts more often, my scanning skills will improve.
So far, I'm seeing why so many people feel the device is a worthwhile business tool, and why it may be worth the $200.
Tomorrow: Scanning receipts and tax reports.
Update: With SP3's release, I have to push the next part of this story to next week.