Live From Google's "Factory Tour" of Search

I'm at the Googleplex in Mountain View for a Google Factory Tour--which involves neither a factory nor a tour. But it is an update on Google search, and should therefore be worthwhile. I'll update this post as the event proceeds...

9:50am: The event is starting, a bit late. Google's Marissa Mayer introduces R.J. Pittman, Director of Product Management. He says search is search is important, and then talks about digital photos: 300 million of them are taken every day. Next, he says that there are 360 million image searches a day across the major search properties.

But it's hard for a search engine to figure out if images are similar. Google's image similarity technology helps here. Also hard: Identifying an object, such as the Eiffel Tower. Here, too, Google has technology that can help--"it's going to be hugely important."

"People love to search for people--that's a fact." Google has face detection that can tell if an image is John DeLorean, or the DeLorean car. Some of this technology is in Google Image Search today.

Google is also interested in very high-resolution pictures, such as gigapixel ones. It's making the best of these available through advanced image feeds. And it's getting involved with geo-tagging and other technologies for identifying where a picture was taken.

Pittman says that images can be useful for commerce, too, and announces that Google is experimenting with embedding ads with relevant graphics into Google Image Search:

(This would be the first time that graphical ads have appeared on Google, I think.)

Now, Pittman's talking about Google News. Google is using new technologies for smart local search that can tell Paris France from Paris Texas. A new quotation feature provides quotes from people in the news (example: Simon Cowell).

Then there's Google Finance. It's had intuitive charting features since it launched. A new version of the Google Finance homepage recently launched, melding finance and news--"a fantastic capability that's not available anywhere else on the Web."

Most finance sites have a stock screener feature, but they "tend to be pretty cumbersome airplane dashboards." Google Finance now has an easier-to-use screener, Pittman says. "We're setting the standard for demystifying some of the complexities." And Google Finance is now rolling out internationallly--China, the U.K., and Canada, with more to come. "We're just getting started with Google Finance, and the world is just getting a taste of what's to come."

Here's Google's Michael Cohen to talk about Google Labs.

Cohen says that some Google Labs graduates have been hits, but some Labs projects are "fifth-year seniors." He's talking about "Experimental Search," which lets you "bolt on" experimental features to your Google searches. And he says that Google Trends can show how search maps to the real world--people search more for Batman, Superman, and Spider-Man when they're in new movies, and people stop searching for presidential candidates when they drop out of the race.

Here's Marissa Mayer again. She's saying that Google Maps was a big home run out of Google Labs. And she's introducing Carter Maslan, who works on Google Maps and local search.

Maslan is saying that local search is about organizing the world's information geographically. Why is that hard? Well, you have to identify a place. He's talking about the Google engineers who are involved in trying to figure out locations photos are of. They're dealing with problems like disputed international boundaries and the fact that "New York, New York" could be Manhattan or a Vegas hotel, and the issues involved with finding, say, a rope swing in a particular small town.

"You quickly research that perfect local search requires a near-perfect mirror-world," Maslan says. He says you need a "canvas" to build the world on. He's showing all the high-quality geographic images that Google has, and showing how you can get turn-by-turn photographic driving directions from San Francisco's Moscone Center to AT&T Park.

Now he's showing photorealistic, three-dimensional renderings of San Francisco buildings in Google Earth. They're also part of the canvas.

More cool stuff, such as a chronological, historical map of Bigfoot sightings (they peaked in the 1970s). "Then there's also mundane things," such as the ability to let any user identify and add local establishments such as soccer fields.

He's showing a heat map that shows the huge amount of geographical info that folks are adding to Google's database. So what do you do to make all that info easy to find?

Google's Zurich team works on map rendering. He's showing a search for a Swiss hotel, and how travel times are color-coded. You can compare driving and public transporation options. And server-size map-tile rendering gives you a neat view with photos sitting on top of a map.

Other engineers work on other local search items. Some work great today, like looking for beachfront hotels in L.A. Others need lots of work, like hiking information for the Marin Headlands.

Understanding local context really helps--if you mention SFO, Google can tell that if you ask how to get to "1 Market Street," you're probably talking about 1 Market Street in San Francisco. But if you search for "Kansas State"--probably meaning the university--Google Local Search still can't figure that out; it shows you the whole darn state of Kansas.

Now, we're seeing a demo of flying into the San Francisco Ferry Building in Google Earth. We're seeing the farmer's market in progress there. Eventually, Google wants to tell you things like the parking restrictions in effect during the farmer's market.

Now Marissa Mayer is introducing Johanna Wright, director of product management for Search Quality. She explains that Google understands she's searching for "broccoli" even if she misspells it--it needs to be really good at figuring out what you're looking for--whether it's a Web page or a picture or a video or a blog post. "We at Google just need to bring it to them."

Google's Universal Search feature involves multiple challenges. There's infrastructure--doing searches across multiple types of content is much more computationally demanding. There's ranking--you're kind of comparing apples to oranges. And there's user experience--how to make it simple, despite the richness of the content?

"The easiest way to understand Universal Search is just to go through a handful of examples."

The first example involves Redbone's BBQ in Somerville Massachusetts. (I've been there--it's great!) Universal Search gives you reviews of it when you search. Then we see a search for "yoga kansas city," which provides a map, locations of yoga establishments, and links to more content.

A search for the recently-announced BlackBerry Bold phone focuses on timely news and blogs, so the coverage is fresh.One for "how to make naan" provides videos--Universal Search now crawls more videos from more sites. "Lisa Leinbaugh photographs" shows images by this photographer; a photographer doesn't need to be well-known for Google to figure out to do this. "Kanagaroo jumping" shows images of Kangaroos doing exactly that.

Here's Trystan Upstill, a Google search quality guy who's lived in France, Australia, the U.K., and the U.S. He knows a lot about taxes. If you search for "tax" in the U.S., you get relevant results for the IRS; in the U.K. you get stuff on Her Majesty's Revenue and Customers. And so on.

Language localization is complex. If you search for "enrique iglesias" in Russia, Google starts off with imaging, then gives you his official site, then some Russian sites about him and then a video. It's all tricky, since Google does 100+ languages in 150+ countries.

If you search for "Bermuda Triangle" in Arabic, you get some sites in Arabic, and then links to sites translated into Arabic for you. If you search for "zoo" in LA, Google's smart enough to figure out that the world-famous San Diego Zoo is within driving distance, and leads off with it. But it won't give you a pizza place in San Diego if you're in LA. (Clarification: The zoo localization is coming soon.)

Upstill's explaining that Google will ask for your zip code to make this possible.

Here's Google's Pandak Nayak to talk about hard-to-understand queries. He explains that it's only machines that have trouble figuring them out--humans don't. For a search for "dr zhivago," the search engine knows that "dr" means "doctor." But in "rodeo drive dr burton green," "dr" means "drive," not "doctor." And in "best beaches in dr," it's short for "Dominican Republic."

Nayak's saying that as people get more confident about searching, they're getting more and more casual about how they express their queries.

Another example of complexity: "new york times square" is a search about Times Square. "new york times squaring the circle" is a search about the New York Times.

"normandy inn carmel california availability" is a clear search, but that hotel doesn't have online room availability. And Google shouldn't give you results for random other hotels that do. So it's smart enough to focus reslts on the Normandy Inn.

"wild wolf water resort niagara fall ontario" looks straightforward--but there's no such place. Google is smart enough to know the user is really looking for a resort called Great Wolf.

Johanna Wright is back. She's talking about how she arrived at Google shortly after Google Book Search launched. Originally, you got from Google Web Search to Book Search with a link that let you try your search on Book Search. But it was there even when there were no relevant book searches--until an engineer figured out how to only show the link when it was useful. Everyone at Google serves one master--the company's millions of users.

And now Marissa Mayer is saying we'll take a ten-minute break. More to come...

We're back. We see a clip from Seinfeld involving Elaine trying to get her doctor to change her medical records. And here's Marissa Mayer again, recapping the earlier presentations. Now she's talking about "the future of search." It'll be "experienced in many new modes"--cell phones, cars, etc. She's saying she only does 20 percent of the searches she thinks of, since she's often on the go or in her car.

Another challenge: Pulling in media of all sorts. Google expects to get better and better at doing at that. And it thinks it'll get better at personalization--providing better results by knowing more about you. "We're just getting started."

Now she's talking about Google Health. Most people who try to find health info online start by searching, and most of those people search at Google. Google Health is live at www.google.com/health.

And here's Roni Zeiger, product manager for Google Health (and a doctor himself). He's talking about an imaginary Google Health user named Diana. She can import medical records from Walgreens, various hospitals, and other providers, effective today.

He's browsing through information on chicken pox, including symptoms, photos, and stuff from other Google services such as Google Scholar.

Zeiger says that privacy is an important component of Google Health--Google won't share your information without your permission, or sell it.

Now he's showing how Diana can go from Google Health to a heart attack risk calculator on the American Health Association's site. Google Health automatically fills out the info it knows about Diana into the calculator.

"The most interesting features are the ones we haven't seen or thought about," he says.

Mayer's talking about Google Health partners: Walgreens, Quest Diagnostics, CVS Caremark, RX America, and many more. A guest from Quest Diagnostics comes on stage. He says he's proud to be here. He explains that diagnostic information is a critical part of any medical record. He's saying that Google and Quest both believe that timely and accurate diagnostic info is an essential part of helping people take control of their health. And he's telling us a bit more about Quest Diagnostics.

Here's a guest from Walgreens--a pharmacist, in fact. Incomplete or inaccurate drug lists are a huge problem for pharmacists, she says. She tells a story of a friend who's mom went into the hospital after a nasty drug reaction based on incomplete information. "For pharmacists, patient care is the number one priority--I don't know many people who went into this business because they like putting pills from a big bottle into a little bottle."

She's talking about Walgreen's history of pharmaceutical innovations (satellites, electronic prescriptions, etc.). They're doing it again by working with Google.

Marissa Mayer is talking about Google Health's advisory board. Here's the guy who heads it--celebrity doctor Dean Ornish. He says he's proud of what they've done so far, and there's lots more to come. Mayer says there are thousands more partnerships to form, and petabytes of data to organize.

And here's one final announcement: Google and the Cleveland Clinic have created a "Walk for Good" gadget for iGoogle. Sign up, and it'll help you keep track of your walking over the next 15 weeks. Google will make a $100,000 donation based on votes from users who participate. A guest from the Clinic is talking about its work with Google and its belief in practicing what it preaches when it comes to health. Most of what determines your health is choice, not genes, and daily walking is "the best physical activity you can do."

The Walk for Good gadget lets you set walking targets, which is very important, and help you hit them. "It'll help you understand how fun it is to get well."

And that's the formal presentation...

Comments

"Her Majesty's Revenue and Customers"? You mean Her Majesty's Revenue and Customs me thinks.

Forensis

May 20, 2008

3:00 AM PT

I like to SPANK my wife's BOTTOM ...........HARD ! How do I find that on GOOGLE..........SPANKING ? BOTTOM ? HARD ? HARD SPANKING ? I'm confused !! Maybe I should just use my bare hands !! Ohhhhhhhh ! yeeeeeeea

peter97624

May 26, 2008

12:42 PM PT

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