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Tuesday, January 29, 2008 10:21 AM PT Posted by Harry McCracken

LeapFrog's Tag Book-Reading Pen

tagdemo.jpg
One of the first products in the spotlight here at DEMO 08 was Tag reader, a new product from LeapFrog, the folks behind the LeapPad and Fly educational toys.

Tag looks to be a bit like the popular LeapPad in that it involves a pen-like device which, when you use it with special books, lets you touch the pen to the page to hear words spoken out loud and otherwise interact with the book's text and images. But while LeapPad involved a pen tethered to a notebook-like plasticky case you put books in, Tag puts all the intelligence in the pen itself. It looks educational--and, more important, fun.

LeapPad will release original books, and ones featuring known properties such as Olivia and Pixar's cars. Tag will cost $50 and is due this Summer.

Curiously enough, one of the folks behind earlier LeapFrog products is also here at DEMO with a product aimed at adults that uses some of the same technology as Tag. I'll blog about that once it's been demoed...

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