Note to Palm...

Pete Rojas of Engadget has written an open letter to Palm that's blunt, harshly critical, and full of good advice--and must reading if you (like me) are a longtime Palm fan who hopes that the company only prospers in the years to come, and puts out products as cool as the best ones its produced in the past.

Meanwhile, the streets of San Francisco are thick with billboards that play up the Palm brand (tying into this Palm Thing Web site) and scarcely have evidence that the company's current phones all carry the Treo moniker. The company's last round of ads were far more Treo-centric, and it seems like most folks who own its handsets talk about "my Treo" rather than "my Palm."

Word on the street is that the company's next phone will be known as the Centro, so perhaps this is part of an intentional strategy to downplay the Treo brand...

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