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Thursday, August 28, 2008 8:49 AM PT Posted by Brennon Slattery

Steve Jobs's Obituary Published Prematurely

steve jobs.jpg

Many news organizations write obituaries for celebrities before they actually die. It's practical; then the information is on hand in case of an untimely demise. The only problem comes when an obit accidentally leaks into mainstream media. The latest victim of this itchy trigger finger is Steve Jobs.

Yesterday, Jobs's obituary was leaked on the Bloomberg financial newswire. Gawker nabbed the entire 17-page memoriam. The obit details Jobs's ascent from a college dropout to a prominent figure in personal computing and technology style. It states that he was responsible for "making white ear buds fashionable" and revolutionizing computer animation with Pixar Studios. It even mentions Jobs's propensity to call employees "stupid" and speculation about the Apple CEO's health. Jobs underwent successful surgery in 2005. Later, his weight fluctuated drastically, leading the morbid to believe his cancer had returned. Jobs rarely comments on his health.

In its retraction of the obit, Bloomberg oddly does not mention Jobs's name, but instead "an incomplete story referencing Apple Inc."

"The item was never meant for publication," the redaction states. Well, not yet.

Accidentally released obits happen all the time, the most prominent example being Pope John Paul II, whose death was falsely publicized on three separate occasions. A list of prematurely released obits can be found on Wikipedia their numbers are stunning.


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