Google's negotiations to acquire Digg are over, according to a report released over the weekend by TechCrunch. The site says Google may have abandoned the deal because of personality conflicts between the two teams. I thought, though, there might be more to the story -- and that leads us to our Top 10 Reasons the Google-Digg Deal Probably Fell Through:
10. Yahoo hired away all the nation's acquisition lawyers; no one left to complete the deal.
9. Digg execs were too busy Googling "how to avoid being acquired by Google" to respond to Google co-founder Sergey Brin's e-mails.
8. Google couldn't come up with a catchy enough G-based name for the service ("Gdigg" just wouldn't work).
7. Seemed like an unpopular partnership; too few articles about the merger made it to Digg's front page.
6. Simple conflict: Too many algorithms, too little space.
5. Google got distracted by Microsoft trying to rip off its ideas.
4. "Kevin Rose" was far too catchy a name compared to "Sergey Mikhailovich Brin" -- might create conflict.
3. Further analysis showed Digg wouldn't do enough to help Google's goal of world domination; focus moved to acquiring the entire Internet instead.
2. Google execs were too busy Digging Cosmo's new article on "Finding Your Dream Date Online" to seriously consider the idea.
1. The talks are actually still on. TechCrunch just wrote the post to get lots of Diggs.
