Chatter on Apple-centric sites points to the long-awaited iPhone App Store launching by 12PM EST on July 10. Apple has not confirmed any exact launch time for the App Store, but this theory would track with the time zone differences--already, the iPhone 3G will be on sale four hours earlier than that time in New Zealand. Presumably, the App Store will only launch once both the iPhone 2.0 firmware and iTunes 7.7, which are required in order to access the iPhone App Store--so keep an eye out for an iTunes update on Thursday.
