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Microsoft's In-Car Software Now in Hyundai and Kia Cars

Posted by Travis Hudson | Tuesday, May 06, 2008 10:03 AM PT

fordsync-123.jpg

Microsoft in-car infotainment system, currently known as Sync, will no longer be a Ford exclusive as it has licensed its technology to the Hyundai-Kia Automotive Group.

Microsoft's Sync is a robust car infotainment system that connects many of your gadgets into one convenient and easy-to-use system. This allows MP3 players of all types and cellphones to seamlessly integrate into a car entertainment system.

Microsoft had an exclusive partnership with Ford for Sync, but that contract is set to expire soon and Microsoft is already looking to expand its infotainment system by offering it to other manufacturers. Ford owns the rights to the name Sync, so it will undoubtedly be taking on another name for Hyundai and Kia.

Hyundai and Kia's 2010 models will be the first to incorporate this technology from Microsoft.

Microsoft's expansion of its next-generation infotainment system is great move because it will better accommodate the masses that have ditched traditional vehicle entertainment of CDs and AM/FM radio for higher tech solutions like MP3 players, cellphone media players and more.

Comments (3)

Just what every new car needs a bloated slow crashing entertainment system that constantly needs to be reinstalled.

commonthought
May 07, 2008
9:11 PM PT

just what we need, someone who's never used a Sync making tired old comments about devices they don't know anything about. Care to try being original for once commonthought?

mowges
May 08, 2008
11:19 AM PT

My Sync works great. There are probably some bugs, but I haven't run into any so far.

Marye
May 16, 2008
1:56 PM PT