HBO to Test Free Online Content

HBO may be taking a page from the music industry by putting content online free of charge. HBO's recent decision will put episodes of its latest series, In Treatment, online on YouTube and HBO.com. The first four episodes of the series will appear on YouTube; the first three weeks of episodes, which air nightly, will appear on HBO.com.

HBO's decision comes after (but isn't related to) its recently announced online, on-demand service for its subscribers.

HBO's online experiment is intended to garner interest in the new series, which airs episodes Monday through Friday for nine weeks. HBO isn't known for dumping a new series in such a heavy dose, so not only does the online streaming allow regular viewers to watch missed episodes, but it also allows those late to the party to easily catch up.

As we've seen with the music industry, free is definitely good when it pertains to media. HBO is one of the few networks that understands online streaming is the new norm for content. Now, will you do me a big favor and put the entire Sopranos series online?

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