Facebook Makes Ditching Service Easier, Finally
After an outcry from it users who complained about how hard it is to quit Facebook, the company has caved to criticism and this week and made it easier for users to delete their accounts entirely.
Previously, the account deletion process was painstakingly slow and required a lot of manual work by the user. This process was also not documented by Facebook. Now, a message field is provided that will allow for users to quickly e-mail Facebook administrators requesting an account deletion.
I can see why Facebook has been reluctant to make it easy to ditch its service. How often do you find a big box store assisting consumers in shopping elsewhere and finding the best deal? When have you ever seen a television show urge the viewer to stop watching? It doesn't happen because it's not in a company's best interest to see a customer go.
Letting a customer leave easily and without a hassle is always a good thing and should be customer service rule number one at a company. Anyone remember the now famous audio of an AOL customer being browbeaten by an AOL rep when he tried to cancel his account?
In Facebook's case, it took four years until the negative publicity outweighed the consequences of allowing easy account deletion. That's four years to late.
PC World's Marketplace
PC World's Free Whitepapers
tech news tech blogs community & forums laptop prices software reviews downloads
this is very obvious and silly. "too" silly in fact.