What EBay Tells Us about Pop Culture in 2007

(PC World contributor Nino Marchetti spotted a story about eBay's take on 2007 pop-culture -- here is what he found.)

How should we measure pop culture in 2007? Should it be the weekend movie box office numbers? Or maybe by what products Apple, Google, and Microsoft marketed the heaviest? Well the folks at eBay think they have found an accurate way of gauging what fascinated Americans most in 2007.

The online auctioneer has rated what obsessed its' customers the most in 2007 by examining the volume of items sold in categories such as celebrity scandals, blockbuster films, tech gadgets, and best-selling books. The complete list is online if you'd like to check it out yourself.

In the category of "Hot, Hard-to-Get Tech" eBay reports Apple's iPod (not iPhone) was the top-dog in 2007 when it came to gadgets - with 2,781,243 iPod-related items sold on eBay.

Runners up in the tech category include:

* 532,390 Nintendo Wii-related items sold
* 272,852 Sony PlayStation 3-related items sold
* 158,132 Apple iPhone-related items sold
* 96,508 Guitar Hero-related items sold
* 63,851 Microsoft Xbox 360-related items sold
* 50,182 Halo 3-related items sold

Other interesting 2007 pop-culture footnotes include:

An impressive 34,345 Britney Spears-related items sold this year on eBay, beating out Paris Hilton commerce at 27,377 items, and Lindsay Lohan at 8,099.

Lastly, forget Harry Potter, says eBay. Transformers-related items beat out the boy sorcerer, selling over 442,000 items compared to Potter's over 344,000. Most Transformers fans apparently took to robot action figures - some 71 percent of related sales comprised this type of product.

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