As scrutiny over Google's user data collection and retention policies heats up Ask.com says it will offer a service called AskEraser which it says will let people search the Web anonymously.
The service, set to launch by the end of the year, will not retain search histories and allow you to easily tinker with your AskEraser privacy preferences.
In a related announcement Ask.com said it will implement a new data retention standard for Ask.com that will disassociate search history from a user's IP address or cookie information after 18 months.
Earlier this week Google said it would start issuing user cookies that automatically expire after two years for users who don't return to the search site.
In 2006 AOL was sued over the company's controversial release of member search-engine records.
All of the major search engines, including AOL, Google, MSN, and Yahoo, use cookies to profile visitors anonymously. Cookies are small bits of code stored on the user's computer to help a site remember a users' preferences.