Symantec is going to launch a new identity protection product this Fall that offers two features that seem long overdue: site specific email addressing and one-use only credit card numbers.
The company, which showed the software at the DEMO technology showcase, said that its new Norton Indentity Client will help consumers do business on the Web with much less risk that they'll later be bombed with spam or, worse, have their "real" credit card number stolen.
Basically, the desktop software lets the end user decide whether or not to give a site their true email, or use an email address generated by the software that is for that site only. If they do the latter, all email from that site is forwarded from the alias email to the true address without the site owners ever acquiring the real address.
In what could be an even more powerful feature, users can use a "one-time only" credit card number, again provided through the software, to make a purchase. Many major card issuers already provide this service, but it is very clunky and difficult to use. The software will provide the number seamlessly. The company is currently working with major card issuers so that this feature will work with most end users.
I could actually see using this feature for almost ALL my credit card transactions, perhaps with the exception of subscriptions. I'll be anxious to try it out.
Like several other existing applications, SiteAdvisor being the most famous, the client will also alert end users to the "reputation" of sites they visit, giving them fair warning when they've reached a shaky spot.
The company isn't saying which Norton products will include the identity software, but did say it will be part of the company's fall release of Norton 2008 products.
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