Mobile Marketing: It's Ready for Primetime
By Karen J. Bannan
A recent report out of eMarketer, a research firm based in New York, says that mobile marketing is profitable. Plus, since users actually like mobile marketing, it's something that you should be looking at, according to the report says users rank messaging as second or third in order of user desires, says John du Pre Gauntt, eMarketer Senior Analyst and author of the new report Mobile Message Marketing.
"After voice calls, messaging typically ranks second or third in the order of user desires," says Gauntt in an eMarketer press release. "Most important to marketers, messaging, especially short messaging services (SMS), is now part and parcel of youth culture everywhere."
Another take-away: the global market for ad-supported mobile messaging will spike from $1.5 billion last year to $12 billion by 2011. And who will pay for delivery of these ads? Customers? Advertisers? The jury is still out. but one thing is for sure, advertisers shouldn't feel badly if it ends up being them. IP Business News reports that according to a study earlier this year 41 percent of mobile video consumers have responded in some way to a mobile ad.
Are you interested in trying out mobile marketing for yourself? Digital marketing company MobileStorm in October blogged about the top ten tips for getting started. You can read it here.
Have you done any mobile marketing? If so, tell us about your experience in the Comments section.
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