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You can’t turn around in a room of important press releases without bumping into Jajah. The not-quite-three-year-old company made headlines last month with its innovative addition of Jajah web buttons to a number of online sites. They made the news again last week when they announced their new targeted advertising approach for phone calls. The company recently released additional information about their advertising which includes an important partnership with Jangl. And now they’ve also let the world know that they’re bringing VoIP to people who aren’t even at a computer through their launch of Jajah Direct.

From the number of press releases that the company puts out, it seems that they are poised to take the world of voice communications by storm. But are all of these different announcements really so different? Let’s take a closer look at each of them and see how they are all connected:

Web Buttons

Jajah released a series of web buttons that facilitate making phone calls through various sites. One of the major sites that this is found to be useful for is LinkedIn. Business professionals can go to their LinkedIn profile, generate online conversations with potential clients and then easily complete transactions through voice calls by utilizing the Jajah buttons.

Call Advertising

Jajah made an important move recently when the company announced that it would be adding opt-in voice advertising to its calling systems. Using a targeted advertising model inspired by Google’s AdWords, this sets the stage for Jajah to lead an innovative approach to accessing a new ad market.

Partnership with Jangl

The company has made some big news lately with an announcement that they are partnering with Jangl, a company which has focused on developing Internet calls for social networking. The partnership serves to increase the customer base for both companies while bringing new technologies to existing customers of each business. It is through this partnership that the above-mentioned call advertising is taking place.

Jajah Direct

Jajah’s most recent press release announces that they will be bringing VoIP services to people who aren’t using computers through their new Jajah Direct system. From your landline or cell phone, you can make calls at local costs from any destination using a phone number obtained through your registration with Jajah. Rather than VoIP, you are basically using Jajah like you would use a calling card.

So are these four announcements different? Yes and no. The first three announcements are all interrelated. The partnership with Jangl and the introduction of web buttons are both tools to facilitate Jajah’s move into online social networking. The advertising approach is made possible by the partnership with Jangl. But the release of Jajah Direct is something a little bit different. So although it is true that Jajah is over-hyping some of its news with excessive press releases, the company IS bringing new things to the voice communications table.

So what? What does all of this mean for your business? It means that Jajah is a company to watch, both for the calling services that they can offer to you and as a business with an inspiring approach to marketing itself. Even when the dust from the hype settles, Jajah is bringing some really unique tools to its customers. It is moving into areas of advertising that can significantly grow your business. And Jajah is also offering additional methods of lowering your company’s calling costs (such as Jajah Direct for those times when you aren’t in the office).

Of equal importance, Jajah is actively demonstrating how you can spread the word about your company through multiple approaches to get the attention of new clients. This is something that your own company can probably take advantage of. You can spin your existing products by making new announcements about some aspect of them that your clients don’t already know. The lesson to be learned from Jajah is that you also have to regularly introduce new products and services to keep people interested in your work.

Question of the Day: Which aspect of Jajah’s voice communications interests you most as a business person?

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