It's Monday and the word of the day is consolidation, right after three others and a number -- Grand Theft Auto IV. The latter may be the single most important reason Electronic Arts made an unsolicited public offer of $2 billion beans on Sunday for rival Take-Two Interactive after several private offers were spurned by the company's board.
Yep, unless aliens have replaced the design crew at Rockstar with crappy-game-making androids, Grand Theft Auto IV pretty much has "top-selling game of 2008" locked up. Factor in the looming threat from newly remade rival Activision Blizzard and EA's bid thus makes sense, though maybe not if you're Take-Two's chairman Strauss Zelnick, who said in a statement yesterday that EA's proposal isn't nearly enough, and interferes with Take-Two's prep for Grand Theft Auto IV.
Translation: You'll have to pay more for us after April 29, EA.
[Thanks, New York Times]
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