Should They Stay or Should They Go?

NBC is thinking a little different. At least, it's thinking different from Apple. Despite Apple's claims that it would stop selling the Peacock network's shows before the start of the new fall season, NBC says that its new slate of shows will be available on iTunes until December, which is when the contract expires.

But NBC is also fighting back against Apple's other claim that the company would have to sell TV shows for $4.99. NBC says that it wasn't looking to double the cost of programs, but wanted more flexibility when it came to pricing and bundling content. It also jabbed back at Apple, stating, "It is clear that Apple's retail pricing strategy for its iTunes service is designed to drive sales of Apple devices, at the expense of those who create the content that make these devices worth buying."

Guess we'll see who has the better lawyers come the end of the month when the fall TV season kicks off.

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