EMI and Warner's Online Music Video Plans

Two of the Big Four music companies announced different online music video offerings today.

Warner Music is teaming up with Premium TV to offer "online TV sites" that will be organized around artists, genres or labels. Visitors will be able to watch music videos for free, with the sites supported by ad revenue. EMI, who have been all about the online availability of late, have just announced a deal in which their music videos will be made available on YouTube.

Both deals come with a few extras. Warner's videos will include previously unseen footage, and will eventually be available in other languages. Users will have the option to pay to download videos the like. EMI will allow users to use the content of their videos for their own "user generated content."

EMI's deal also comes with a few questions. Like, how does this affect the iTunes deal, in which EMI videos will be available DRM-free, but at a price? What's the benefit between on or the other? Also, how much of their videos can be used for that user-generated content? Are the usable segments predetermined, or can I make that David Bowie/presidential State of the Union address mashup I've longed to do with as much footage as I want?