Could the Zune go the way of the cell phone? Users commit to a subscription for a certain amount of time, and get the device at a reduced cost, or even for free?
According to Zune-Online, Microsoft has made innuendos that suggest they are looking at subsidizing the cost of the hardware if people sign up for the Zune Pass subscription. Right now, a Zune Pass costs $15 a month and lets you sample all the tracks you want (though you don't own them).
Zune-Online quotes the Zune marketing director as saying that Microsoft is looking at "other flavors of subscriptions" including the "subscription model where you pay a certain amount and you essentially get the cell phone for free." If that happens, it could actually be a compelling enough reason for people to give Microsoft's player a shot.