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Tuesday, December 05, 2006 6:11 PM PT Posted by Cathy Lu

Blockbuster Attempts to Lure Netflix Users

Blockbuster Total Access scaled.JPGOoh, evil. Blockbuster, which has been trying desperately to horn in on Netflix territory, is tempting users to ditch Netflix by promising one free in-store rental for every Netflix address label you bring in. This move comes after Blockbuster announced last month that it would be offering free in-store exchanges for its own customers who were renting DVDs by mail. According to Reuters, the Netflix offer is Blockbuster's attempt to try to meet its goal of 2 million subscribers by year's end (Netflix is projected to have more than 6 million subscribers by that time). The Netflix address label offer lasts till December 21, so if you're interested in seeing what Blockbuster has to offer, do it soon.

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